This analytics tool would be a gem in anyone’s toolkit. The whole point to survival to any business is figuring out who makes up your target audience so you can market (spend money) to the right people and hopefully make money. In having a tool that provides stats on monitoring the behavior or your website, forms and also using surveys allows decision-making that is imperative to success. Imagine if you could not monitor actions on your website, know where your visitors left using forms, review session recordings, build funnels (smart funnels) from info gathered, then you’re left testing a variety of different tactics (more funding) in order to pin-point the right direction to your audience.

If you need a tool for which you can grow into, as TruConversion is not a basic tool with basic features, and want more metrics than Google Analytics provides, then take TruConversion for a test drive (at least to play with the visitor journey module). Remember, in addition to analytics, this tool will provide insight into creating better content to market for which improves sales – it will be an essential tool that lays the groundwork for the entire marketing and sales process.

I wish all the tools offered on AppSumo were as good and essential as this one.