As our site designs have grown more advanced, we've begun to graduate from needing simple link and event tracking to needing to understand our visitor's journey via heatmaps and funnel tracking - and truconversion is laser focused on revealing what our customers are doing on our sites. It also elevates us in the eyes of clients now that we can offer more in depth analysis than standard analytics. Best of all, the information compels our clients to try new things, test variations, and ultimately bring us more work.