My philosophy for growing any online venture is simple: you need analytics to make the right decisions, because you can't hit a target you can't see. Standard analytics let you know what is happening, but TruConversion tells you the why.

The Heatmaps let me see which parts of the page are the actual 'hot targets' for users and which are being ignored.

The Session Recordings are like watching game film. You can see exactly where a user's journey goes off-track, providing undeniable evidence of what needs to be fixed.

Those two features alone are so helpful, that they are worth the purchase price alone. I haven't had a chance to get to the funnel analytics yet.

If you're serious about making data-driven improvements to your website, this tool gives you the vision you need to hit your targets.