Finally a Easy funnel tracking and optimization tool, that is simple to set up, and deploy.

Weather you prefer heatmaps, session recordings, form analytics, or all TrueConvcersion has it.

Its truly a 'need to have', if you want to navigate and manage any sales oriented website. Most are cable of setting the different assets & tools up, and start viral and add campaigns.
- But to learn what and how your customers "works" when hearing about you/ your products for the first time, or the multiple touch points in their "user journey", website revisits etc. before buying, now that would let you cut not working content- & campaign elements, experiment and add more of that "product & market (your customers) fit" that let your add dollars run longe run the mile, and not having to try out ideas, in the blind.

There are some other players in the field, but I have not come across others that are as; - easy to set up and deploy
- and let you test out new ideas even before you scale via build in surveys in the form analytics.

So this is a nobrainer, - If you want to eliminate any doubts in your online marketing & sales activities this is a must have, also no doubts!