This tool will play a central role in my plan to add conversion optimization to the services I can offer my clients, not to mention optimizing my own agency website. I bought the pro plan at $249 but haven't used it yet—I feel it offers the best value without any restrictions, at a fair price. Having heat-mapping, recordings, funnels conversions, forms, and surveys in a single tool is a huge benefit—it should allow less performance-reducing tracking code to be loaded on your or your client's websites. I know I won't use all the features out of the gate, but I also don't want to limit my future options. Compared to $149.00 per month, the AppSumo LTD price is a real bargain. Using a professional tool like this will help me document my client's funnel optimizations and help me present professional reports to my clients. Before buying this software, I carefully reviewed the glowing reviews left by those much more experienced than myself. It's apparent this is a fully-developed product, and not beta software. A 15-domain limit should not be a problem for any but the larger agencies. Thanks to the TrueConversion team and AppSumo for offering this software to us.