I discovered TruConversion the night before I was going to purchase a similar app on the following day. I had thoroughly reviewed the other app, but when I saw that TruConversion included surveys and micro-surveys, it piqued my interest.

I then set about thoroughly reviewing TruConversion. Aside from the included surveys & micro-surveys (something I really wanted), I learned TruConversion functions on your site in a manner that does not slow down page loads--that was imperative.

For me, the layout and thinking of the user interface makes instant sense and it just seems friendly and easier to quickly grasp. That fact is especially important to me because I'm ADHD so I tend to think fast and shift attention often. When the information I'm seeking takes a long time to gather or is cumbersome to retrieve, it's extra hard for me to stay on task. Thus, if I have to spend a lot of time not only learning how to use an application, but also have to keep refreshing myself on where things are, what they mean, and how it all goes together, I tend to avoid that app and look for another. TruConversion just makes it all simple and easy; that alone is a super selling point for me.

Also, TruConversion works with Shopify; another important feature for me. An analytics tool like TruConversion is something I will use constantly because I tend to be heavy on research before making changes; TruConversion easily shows me the factual science as to changes I need to make on a site.

So far, the only additional feature I'd like to have in TruConversion is a pop-up & form builder, or at a minimum, the means to heatmap popups, which I did not see in the product, nor on their roadmap. Those things are definitely not deal breakers for me.

TruConversion is an outstanding tool and worth five tacos for sure.