I've been looking at Hotjar for a while, but I refrained from spending time and money installing it because it was so expensive and the last thing I want is another expensive subscription. TruConversion seems to have everything I need and more. The user interface is attractive and easy to use.
I have bought TruConversion PRO and it is already working, it is very easy to configure.
The big advantage is that it allows you to anonymize users with the option of not saving their IP addresses (or only partially, with various options available of how many octets to remove) and it also has options available regarding the degree to which to store the information. location (country, region, city or only country and region, only country, or not store location information at all). Data entered by the user (for example, in forms) can also be obfuscated so that recordings do not show what was typed. In this way it becomes much easier to comply with GDPR and not save any information from which the identity of the user can be derived. If it didn't have cookies, it would be perfect.