I have only just now purchased the product and installed the code on my website so I don't have any data just yet, but everything so far has been very simple to do. I love the idea of the hotmaps. My wife and I have our website and sell digital cookbooks so it will be extremely helpful to see where my customers are looking and clicking on my website. This will help us to tailor the message and layout to improve conversions. This is the first product of this kind that I have seen so I'm excited to see what it shows.

The dashboard is simple and intuitive. I'm not a fan, like most people, of complicated user interfaces. The code was easy to place in the header of my site's pages. I just cut and pasted the pre-made code.

So far, so good!