Webtrends Optimize

Optimize the user experience with a smooth way to test, target, and implement new site content

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Unlike a mic check, ensuring that your website is actually reaching your audience involves more than chuckling “Is this thing on?” when your Elon Musk zinger doesn’t land. (“That one killed at SpaceX.”)

From setting up technical tests to altering visible content based on user info, there are too many things to implement and track.

Looking for a tool that can easily run content tests, tailor on-page content to users, and maximize your website conversions?

Meet Webtrends Optimize.

TL;DR

too long didn't read
Quickly alter on-page content and test it against previous iterations to optimize performance
Alternative to: VWO, AB Tasty, and Monetate
Add greeting/hello bars, exit intent messages, and social proofing to get visitors to engage and take action
Best for: Web designers and marketers who want to make their website the most effective iteration possible

Overview

Webtrends Optimize is an online platform that lets you test and alter site pages, with tailored content for users and new site elements.

You can use the Webtrends Optimize web application as a simple way to alter page content.

Try out changes for images, text, buttons, and more to find the design that does the most work.

The pages can even be changed based on customer information like whether they’re a returning visitor or existing customer.

Plus, you’ll be able to segment by previous pages they’ve visited or products they’ve purchased.

With Webtrends Optimize, everyone who sees your site can have a personalized experience that boosts your bottom line.

Quickly define your audience segments and tailor your content specifically to them!

Webtrends Optimize also lets you add in eye-catching messages to keep visitors around.

Add greeting/hello bars or exit intent and urgency messages to keep them in the store and focused on following through. (The internet is a distracting place full of meme traps.)

From there, you can optimize buying funnels, improve form completion, and even prevent them from copying and pasting product descriptions that route customers to your competitors.

Social proof shows potential buyers that your products are super popular, while product recommendations trigger that little voice in their head saying, “Treat yo’ self!”

Access functionality like adding greeting/hello bars, social proof, and product recommendations from the top menu!

Webtrends Optimize doesn’t make you immediately change your website, either.

You’ll see an overlay of your new content on the page with a what-you-see-is-what-you-get (WYSIWYG) editor that requires no coding experience.

Before you make permanent changes, Webtrends Optimize lets you run A/B tests and target certain content to different groups to make the biggest impact.

For those who do have more technical knowledge, you can perform complex experiments through the advanced editor to really dig into the numbers.

Edit and alter on-page content and see exactly how it’ll display in real-time.

All that testing information is neatly arranged for you in the analytics, letting you monitor each change to the site to find ones that are most effective.

Your perfect change combination will even have peanut butter and jelly watching their backs. (“I don’t know, Jelly, that Welcome Banner and First Purchase Coupon go great together.”)

Track all of your changes to see which ones are active, which are still being staged, and which have been archived for later assessment.

Webtrends Optimize will make the “numbers” people happy, for sure.

Monitor all of your changes to find the most effective combinations and get the results you want!

You want your website to work as hard for your bottom line as you did in 2nd grade to get free Pizza Hut. (“If I don’t read at least six chapter books, I swear… ”)

Webtrends Optimize lets you easily test and implement site changes to make sure everything is as effective as possible, including tailored content for each visitor.

So don’t miss the chance to jump on that soaring conversions bandwagon.

Get lifetime access to Webtrends Optimize today!

P.S. Learn how to use Webtrends like a pro by catching our training webinar replay here: Webinar Replay!

Updates from Webtrends Optimize

February 03, 2021

Posted Feb 9, 2023

Questions
Reviews

Questions & Reviews

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Showing 5 of 68 questions

Q: First of all, I would like to thank you for bringing this deal to Appsumo.

I had a few deals lined up for grab (Limited budget is a sad truth of our lives, isn't it?). Then I stumbled across WTO, went through the features, and my mind was blown. Definitely worth spending even an extra $100 on Appsumo plus to get this deal.
I have gone through almost all the questions and some things are not very clear to me so here I am :

1. Someone in the comments mentioned that you guys are planning on a Shopify plugin in the future. Is that correct? My only reason for buying WTO is for my upcoming Shopify project so it would be a huge plus for me.

2. I can see how the MVT works for a page, but what about a page template in a CMS?
Let's say if I want to test a specific element on a product page template (a text variation, for example, or the label SALE's color, or checkout button CSS/icon), is it possible to engage a page template in Shopify or WordPress? Or do I have to set it up on individual pages? From what I have read about WTO so far, I'm guessing that this might be possible using REGEX, but it would be nice to get a confirmation from the team.

3. If I want to A/B test 2 very different home pages that I have developed in CMS, how can we do that? In WordPress, for example, we can set any page as a home page and that page displays on the @ URL (HTTP://example.com). If we A/B test 2 pages, will one of them have a different URL? (the one that I haven't set up as the home page in WordPress?)

4. Regarding the event add-ons if we have met our plan limits, will the bolt addons be one-time credits or will it be an addition towards the annual limits to our current plan?

5. If I buy 10 codes (2 full-stack accounts) is there a possibility to merge the two accounts to get 10Mil events?
Thank you for being so helpful with all the queries. I can't wait to jump on board :D

AppleJuice500May 8, 2021
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Q: Would this work on hosted services such as Kartra or Clickfunnel?

sam57PLUSMay 9, 2021
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Founder Team
MattG_WebtrendsOptimize

MattG_WebtrendsOptimize

May 15, 2024

A: Hi Sam,

As long as you have the ability to add some code to the head of the pages/page then it will work

Cheers

Matt

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Q: Hello, few questions: 1) Does Webtrends Optimize have Heatmaps?

2)Webtrends Optimize vs. TruConversion comparison?
3) Will Webtrends Optimize work on Spreadsimple?

Regards

StanleeyCo30May 8, 2021
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Founder Team
MattG_WebtrendsOptimize

MattG_WebtrendsOptimize

May 15, 2024

A: Hi,

Yes heatmaps are on the roadmap but we currently find integrating into technical partners who specialise in it normally works better. As I said, we are planning to do it internally as well

Cheers

Matt

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Q: Welcome to Appsumo!

Been looking to add another A/Bn testing platform to my toolbox. Excited to have you here.

Some pressing questions, first. =P

1. Plan — You’ll get this question a lot, so it’d be great to get it in writing on the deal page. Are sumolings linked to the Saas License plan and get all of those future updates? I know you only really have that one plan, but wanted to confirm we’ll get all future updates and features at that level.

2. Load + Implementation — saw it’s a simple line of JS in the header. Great and all, but I’d like to use it on a page-by-page level to decrease load. (Vs unloading the script on a page-by-page level)

3. Wordpress compatibility — Saw you don’t have a WP plugin, which is fine by me. However, do you have confirmed compatibility with the major WP caching plugins? WP Rocket, WP Super Cache, W3, Flyingpress, Asset Cleanup, etc.

4. Page builders — Does this work with common Wordpress page builders, such as Oxygen, Divi, Elementor, Thrive, Beaver, etc. In other words, do you have confirmed compatibility with these?

5. URLs — do different variations have different URLs? Is this required, an option, or not possible? Asking specifically for conversion elements in GA4 and Google Ads.

6. Consecutive flow tests — If yes to #5, can you run consecutive flow tests? For example, let’s say I have an A/Bn test from the home page (if it contains different URLs) with the main conversion element being a visit to the Sales page. Can I also A/Bn test the sales page in this use case and still get reliable data from both tests? (Other A/Bn testing platforms don’t always work well with this)

7. Repeated events — Let’s say a user lands on the home page (where there’s an A/Bn test), navigates away, and comes back to the home page in the same session. Is that counted as multiple events?

8. Event usage report — If we have multiple domains, can you see which ones are using the most events? Can you easily pause one domain from the Web Opt dashboard, or would you have to manually roll the pages back on said domain?

9. Can you create experiments based on outside Javascript? For example, I’ve run A/Bn tests (URL-based) with different social FOMO elements on different pages to see which one converts best. Example, domain.com/home1 has FOMO social product 1 via JS script, domain.com/home2 has FOMO social product 2 via JS script, domain.com/home3 has FOMO social product 3 via JS script, etc.

10. What happens when you run out of events? As in… specifically. There’s been other Saas companies here that have said your page roles back to how it was previously, but didn’t mention their logo would also be there. lol.

Accelerant-AgencyPLUSFeb 3, 2021
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MattG_WebtrendsOptimize

MattG_WebtrendsOptimize

May 14, 2024

A: Hi,

Hopefully this covers most of your points

1. Yes, all deals are for a SaaS license (i.e. no ongoing services engagements, just the platform usage). This includes all future updates, and typically even where these features are fairly advanced.
2. The suggested implementation is based on what most of our customers do, but you're absolutely welcome to not integrate the tag on pages where you don't want it. The only side-effect is that the platform is unable to do anything on this page, such as run Experiments or track Conversion Goals.
3.Correct, we don't have a plugin yet although it's been requested. From our experience, there are no issues working with WP Caching plugins. Most of them are intended to stop database lookups, and pre-assemble HTML for pages that can therefore be served much faster. As part of this pre-assembled HTML, you'll have our <script> tag, and this will still make "live" calls to our service for content to be swapped out as part of an experiment. So, while your page is cached and includes our Script file, what we do when the page is loaded is not prone to the same caching mechanism.
4. We've yet to come across a front-end interface we can't work with. The principle behind what we do is such that it shouldn't matter. Elementor and Elementor Pro have been tested personally, as parts of our own website are built using it. We'd be extremely surprised if there were issues with others, given we operate in more dynamic environments like React/Angular/Vue apps.
5. No. If you consider the work you do in our UI to be building up a list of "transformations" to make to your page, that probably helps. When your page loads, we run either CSS or JavaScript to modify the page, but don't affect any underlying URLs. We'd be happy to have a conversation to better understand your requirements if you do need it - handling DNS is the primary issue and most clients aren't looking for something that advanced, but we have the ability to run highly performant web pages in our tech stack and so may be willing to work with you and make accomodations.
6. If I understand the question - you could run different sets of transformations on different pages, including transforming one page only if users come from another. These aren't options available in the Visual Editor - they'd be something to set up in the Advanced Editor but certainly possible from a content delivery perspective.
If we were to run a test like this, we'd suggest ensuring there's a dependancy on seeing a previous page. If users could go to Page A without seeing Page B, or Page B without seeing Page A, it's then hard to attribute a lift (pr drop) in conversions to a specific change you're making, which makes the value you gain from experimenting that bit harder to find.

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Q: The most important limit, an "event" goes undefined.

michacassolaFeb 7, 2021
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MattG_WebtrendsOptimize

MattG_WebtrendsOptimize

May 14, 2024

A: Hi michacassola,

Hope you are well? Can you please clarify what you mean? Just so I understand properly

Cheers

Matt

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