Q: Concern about general communication about the team and development
Hi Lars, got another one for you :)
I bought Tier 4 in April 2025 and one concern I have is there's been no communication (e.g. email newsletters) from you in terms of new updates, plans for the future, etc.
Most sellers here on AppSumo are pretty active in communicating with users once their campaign ends. They seem to take advantage of the upfront capital and traffic to boost their marketing efforts — I'm wondering why you haven't done the same?
You've put out several YouTube videos over the last month but you only have 28 subscribers and I don't see any prominent channels reviewing your plugin or creating tutorials. Is this run by a team or is it just you?
All in all, I feel you need to market your product more and better. Collaborate with YT influencers, send email newsletters, provide updates about development and your team, etc.
Lars_Koudal
Jul 9, 2025A: Hi iXzenoS,
Thank you so much for your thoughtful feedback and for being a Tier 4 supporter! We really appreciate you taking the time to share your concerns and suggestions.
I want to clarify a few things about our communication and development efforts. We've actually been quite active on social media over the past several months, sharing updates, tips, and engaging with our community. We are on X, Facebook and LinkedIn. Regarding newsletters - In May 2025 alone, we sent out five dedicated newsletters to our subscribers, covering everything from new plugin features to our revamped support system and more. This is in addition to our regular newsletters that highlight new blog posts and security tips.
We also maintain a public roadmap at https://securityninja.productlift.dev/, where users can submit ideas, vote on features, and track our progress. Many of the suggestions from our community have already been implemented, and you can always check the latest changelog directly in the plugin by clicking the “Updates” button in the top right corner of the admin interface.
You're absolutely right about our YouTube channel - it's still in its early days! We only started focusing on video content recently, and we know there's a long way to go. We'd love for you to be subscriber #29 ;-) and help us grow that channel with your feedback and ideas for content you'd like to see.
To answer your question about the team: after our last AppSumo campaign, we were able to expand to two full-time employees, and we're hoping to grow even more with the support from this campaign. Building and marketing a product like this is a huge challenge, but we're committed to improving every step of the way.
Thanks again for your honest feedback and for being part of our journey. If you have any specific ideas or requests, please keep them coming - we're always listening and eager to improve!
iXzenoSPLUSThanks for the many clarifications!
Where can I sign-up to receive your updates and newsletters? You mentioned that 5 emails were sent in May alone, but I haven't received anything and I never opted out from any such newsletters.
The only emails I've received are the automated ones I got right after purchasing the LTD when I received the license key + download link (through Freemius, I believe).
Hello iXzenoS - You can sign up to the newsletter inside the plugin or go to our website, down in the bottom there is a newsletter signup - We do not want to bother people who just purchase the plugin, and not care about the newsletter.