I took me a while to use the tool, but when I finally did it made me replace Keyboard Maestro for web automation. Key strengths in my opinion:
- canvas is very good to understand the flow while giving a lot of freedom on the logic.
- ability to run automation in the background while working on the same computer.
- native integration with Google Sheets using it as a database to control the flow, store data and iterate over lists of items.

It is worthy of every penny.