Best Ahrefs Alternatives and Competitors (2025)

The best Ahrefs alternatives

Ahrefs is one of the most popular SEO tools on the market, known for its powerful backlink analysis, site auditing, and keyword research capabilities. It’s widely used by marketers, SEO professionals, and content creators to optimize websites and improve search rankings.

However, it may not always be the perfect fit for everyone due to its pricing or specific feature set. If you’re looking for an alternative to Ahrefs, this guide will explore several strong options that offer similar functionality, often at a lower price point or with specialized tools for different SEO needs.

How we made the list

To help you make an informed decision, we evaluated a wide range of software tools based on specific criteria. We considered features like ease of use, pricing, integration options, customization capabilities, and more. We also factored in verified customer questions and reviews to ensure we present reliable and highly recommended alternatives. This guide is then put together using generative AI and reviewed (and edited) by our editorial team of software experts.

Table of Contents

Compare alternatives to Ahrefs

DealPriceBest forStandout Feature
ClickRank

$79/lifetime

Bloggers, Ecommerce, Marketing agencies
  • SEO reports
  • Keyword research tool
  • Keyword presence analysis
  • Content automation
KWHero

$79/lifetime

Bloggers, Copywriters, Marketing agencies
  • Bring your own OpenAI key
  • WordPress publishing
  • Outline builder
  • Collaboration and sharing
SiteGuru

$79/lifetime

Bloggers, Marketers, Web design agencies
  • Weekly SEO updates
  • Timeline to track all changes
  • Structured data and OG tag analysis
  • New and lost keyword analysis
Local Rank Tracker

$59/lifetime

Copywriters, Marketing agencies, Small businesses
  • 24/7 listings protection
  • Keyword rank tracker
  • Updates scheduling
  • AI updates and replies generation
SheerSEO

$49/lifetime

Small businesses, Web design agencies, Web designers
  • Content analysis
  • Blog & directory links
  • Backlinks explorer
  • Guarded backlinks
Labrika

$68/lifetime

Marketing agencies, Small businesses, Solopreneurs
Screpy

$59/lifetime

Developers, Marketing agencies, Small businesses
  • White-labeled PDF report
  • Article writer
  • Competitor analysis, technical SEO audit and monitoring
  • Pagespeed analysis and monitoring
Screpy - Plus Exclusive

$69/lifetime

Developers, Marketing agencies, Small businesses
  • White-labeled PDF report
  • Article writer
  • Competitor analysis, technical SEO audit and monitoring
  • Pagespeed analysis and monitoring
SEO Checker for Windows

$9/lifetime

Developers, Small businesses, Web designers
Branalyzer - All In One Brands Analysis Software

$59/lifetime

Marketers, Marketing agencies, Small businesses
Keyword Discovery by SEO Co-Pilot

$49/lifetime

Bloggers, Marketers, Marketing agencies
Rapid301

$59/lifetime

Ecommerce, Freelancers, Web design agencies

Top 12 Alternatives to Ahrefs in 2025

Browse the options and compare their key features, targeted users, top integrations, and more. Find a better and more affordable alternative to Ahrefs that works best for your business.

Best for Bloggers

ClickRank

4.69 stars
4.69 stars
356 reviews
Try now
Features
Questions
Review
Best for Bloggers
Try now

Imagine a world where crafting the perfect SEO content was as easy as a few clicks. Enter KWHero, the ultimate SEO powerhouse that's here to revolutionize the way you dominate search results. KWHero is more than just another content creation tool - it's a strategic partner that analyzes your competition, uncovers their best-kept secrets, and helps you craft ultra-optimized content that leaves them in the dust. With its AI-powered features, you can say goodbye to the tedious task of keyword research, NLP term insertion, and ensuring your content follows all the right SEO guidelines. Whether you're a solopreneur, a marketing agency, or an enterprise-level business, KWHero has the perfect plan to suit your needs. From the Lite plan for those just starting out to the Enterprise plan for heavy hitters, KWHero's flexible pricing options make it accessible to everyone. So why settle for mediocre content when you can have the power of KWHero at your fingertips.

Features
Questions
Review
Best for Bloggers

SiteGuru

4.95 stars
4.95 stars
517 reviews
Try now
Features
Questions
Review
Best for Copywriters

Local Rank Tracker

3.98 stars
3.98 stars
92 reviews
Try now
Features
Questions
Review
Best for Small businesses

SheerSEO

4.59 stars
4.59 stars
93 reviews
Try now

SheerSEO is an online SEO software that automates your SEO efforts, including rank tracking, link building, SEO audit, and keyword research. It is designed to be simple, powerful, and cost-effective, making it an ideal solution for website owners looking to improve their search engine rankings and drive more organic traffic to their sites. With SheerSEO, you can easily track your rankings for target keywords, analyze your competitors' SEO strategies, and identify opportunities to improve your own on-page and off-page SEO. The software provides actionable insights and recommendations based on real-time data, helping you make informed decisions about your SEO campaigns. One of the key features of SheerSEO is its ability to automate many of the time-consuming tasks associated with SEO, such as keyword research, backlink analysis, and site audits. This allows you to focus on creating high-quality content and building relationships with other websites in your niche, rather than spending hours manually analyzing data and making changes to your site. SheerSEO is also designed to be user-friendly and accessible to anyone, regardless of their level of SEO expertise. The software provides clear, easy-to-understand reports and dashboards that allow you to quickly see how your site is performing and identify areas for improvement. Overall, SheerSEO is a comprehensive and affordable SEO solution that can help website owners of all sizes and industries improve their search engine rankings and drive more organic traffic to their sites. Whether you're a small business owner, blogger, or digital marketer, SheerSEO has the tools and features you need to succeed in today's competitive online landscape.

Features
Questions
Review
Best for Marketing agencies
Try now

Welcome to the world of Labrika, where SEO is no longer a daunting task reserved for tech wizards and marketing gurus. Imagine a tool that takes the complexity of search engine optimization and transforms it into a user-friendly experience. With Labrika, you can finally stop pulling your hair out over SEO errors and start focusing on what really matters: growing your business. Our cutting-edge machine learning algorithm analyzes over 230 ranking factors, providing you with actionable insights that are as easy to understand as your morning coffee. Whether you're a solopreneur, a small business owner, or an agency looking to impress clients, Labrika is your secret weapon. We believe that everyone deserves a fair shot at SEO success, which is why we offer a pricing model that won't break the bank. Our intuitive interface means you don’t need a PhD in SEO to navigate through the features. Just plug in your website, and let Labrika do the heavy lifting. But wait, there’s more! Our 24/7 expert support is always just a message away, ready to help you tackle any SEO challenge that comes your way. From detailed site audits to content optimization, Labrika is designed to empower you with the tools you need to rank higher and drive more organic traffic. So why wait? Dive into the world of SEO with Labrika and watch your website soar to new heights!

Questions
Review
Best for Developers
Try now
Features
Questions
Review
Best for Developers

Screpy - Plus Exclusive

4.65 stars
4.65 stars
894 reviews
Try now
Features
Questions
Review
Best for Developers

SEO Checker for Windows

4.96 stars
4.96 stars
27 reviews
Try now
Questions
Review
Best for Marketers

Branalyzer - All In One Brands Analysis Software

4.76 stars
4.76 stars
296 reviews
Try now
Questions
Review
Best for Bloggers

Keyword Discovery by SEO Co-Pilot

3.48 stars
3.48 stars
54 reviews
Try now
Questions
Review
Best for Ecommerce

Rapid301

5 stars
5 stars
Try now
Questions
Review

What makes the best Ahrefs alternatives

The best Ahrefs alternatives should offer a combination of robust SEO tools and flexibility, allowing users to perform in-depth analysis while meeting specific project needs. Here are some key factors that make them strong Ahrefs competitors:

  • Comprehensive SEO Tools: Ahrefs is known for its all-in-one SEO toolset, so the best alternatives should also cover essential features like keyword research, backlink analysis, site auditing, and rank tracking. Tools that excel in specialized areas, such as on-page optimization or technical SEO, also stand out.
  • Backlink Analysis: One of Ahrefs’ strongest features is its extensive backlink database. The top alternatives should provide similarly deep insights into backlink profiles, offering historical data, competitor analysis, and link-building opportunities.
  • Keyword Research: The ability to find keyword opportunities is crucial for any SEO tool. Alternatives should offer robust keyword research tools, helping you discover high-potential keywords, track search volume, and analyze keyword difficulty, just like Ahrefs.
  • User-Friendly Interface: Ahrefs is known for its intuitive interface despite the complexity of its tools. The best alternatives should offer a similarly accessible platform, making it easy for users to perform SEO tasks without a steep learning curve.
  • Pricing Flexibility: Ahrefs can be expensive for smaller businesses or freelancers. The best alternatives should offer more affordable plans or better scalability options for teams of various sizes, without sacrificing essential features.
  • Additional Features: Some alternatives may offer unique features like content optimization tools, SERP analysis, or even social media tracking, giving users added value beyond core SEO functions.

How to choose the best Ahrefs alternatives

Choosing the right Ahrefs alternative depends on your SEO needs, budget, and team size. If backlink analysis is your top priority, consider tools like Majestic or Moz, which focus heavily on link-building and backlink profiles. For businesses prioritizing keyword research and rank tracking, alternatives like SEMrush or SE Ranking offer detailed insights and competitive analysis features rivaling Ahrefs.

Affordability is another key factor. If you’re a freelancer or small business, Ahrefs’ pricing might be prohibitive. Many alternatives, such as Ubersuggest or SE Ranking, provide similar features at a fraction of the cost, often including flexible pricing tiers based on usage.

Consider the level of detail and complexity you require in your SEO tool. If you’re managing multiple sites or require deep technical SEO insights, tools like SEMrush or Screaming Frog may offer more advanced auditing and competitive analysis features. On the other hand, if you’re looking for a simpler, beginner-friendly platform, Ubersuggest or Mangools may offer a more streamlined experience.

Finally, think about the additional tools and integrations your team may need. Some alternatives offer integrations with Google Analytics, social media platforms, or CRM systems, helping you combine SEO insights with broader marketing data for a more holistic view of your strategy.

FAQ

The best alternative depends on your SEO needs. SEMrush is often considered the closest competitor to Ahrefs, offering a similar range of tools for keyword research, backlink analysis, and site audits. For those looking for more affordable options, SE Ranking and Ubersuggest are popular choices that offer robust features at a lower price.

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