Q: Review request emails still going to Gmail Promotions
Hi, I purchased More Good Reviews mainly to automate Google review requests, but I’m concerned about email placement. Every test review-request email is landing in Gmail’s Promotions tab instead of Primary.
I’ve already set up a custom sending domain, verified SPF, DKIM, MX and DMARC, and even switched to my own SMTP mailbox (reviews@bramaleaanimalhospital.ca). Despite this, the emails still go to Promotions.
Is this expected with More Good Reviews? Is there any setting, tracking, HTML structure or other feature that causes Gmail to classify the emails this way? Reaching the Primary inbox is very important to me, and if this can’t be improved, I may need to consider a refund.
scottvayner
Nov 10, 2026A: Gmail is sorting these by content, not by authentication. SPF, DKIM, DMARC, and your own SMTP already did their job: the messages are delivered. The Promotions tab is a separate filter, and a review request with a logo, a button, and a tracking link looks like marketing mail to it. Nothing in the setup can force the Primary tab. Rewrite the subject and body as a short note from a person, such as "Thanks for coming in yesterday," set the sender name to a staff member with reply-to on a real inbox, and in Email settings set List-Unsubscribe headers to Exclude. Test from a new Gmail address that has never received one, because the inbox you have been testing has already learned this pattern, and moving a message to Primary only trains that one mailbox. If you have a custom link domain, use it so the review link is on your domain. Even then, Gmail may still choose Promotions. That tab is still the inbox, and we cannot guarantee Primary for this kind of email. Text messages skip Gmail's tabs entirely.