josuetauro44Q: Can Truconversion track custom events?
I have a question about custom event tracking in TruConversion. Can I create and track any arbitrary custom JavaScript event on my website and then see how many times that specific event was triggered and/or how many unique visitors triggered it?
By "any arbitrary custom event," I mean an action that I define myself, rather than only events that TruConversion tracks by default.
For example, if I have a video on my website, could I use JavaScript to trigger custom events when a visitor reaches certain points of the video, such as:
video_25_percent
video_50_percent
What I really want to understand is whether TruConversion allows me to define any custom event based on any action or condition I can detect with JavaScript and then use TruConversion to track, count, and analyze those events.
Fawwad_TruConversion
Aug 17, 2026A: Thank you for the questions.
Yes. TruConversion supports custom JavaScript triggers, but there is an important distinction: they are currently used to trigger/mark actions within TruConversion features such as Funnel Analytics, Session Recordings, Heatmaps, and Visitor Journey, rather than functioning as a completely open-ended standalone event analytics system.
For example, you can define your own events such as video_25_percent or video_50_percent in your website JavaScript and fire a TruConversion trigger when the visitor reaches those points. Those triggers can then be used as funnel steps/goals or to identify/filter relevant recordings.
So, yes for custom actions and conditions, but if your requirement is specifically a standalone report showing total event fires + unique visitors per arbitrary event, that is not currently the primary purpose of TruConversion's JavaScript trigger system. For that use case, I'd recommend contacting [email protected] so the team can confirm the best configuration for your exact tracking requirement.
Relevant guides:
JavaScript Trigger to Start Funnel
JavaScript Trigger to Start Recording
JavaScript Trigger for Heatmaps
Visitor Journey — JavaScript Triggers