Best Semrush Alternatives and Competitors (2026)

The best Semrush alternatives

Semrush does everything in SEO: keyword research, rank tracking, backlinks, site audits, and now AI search tracking. It also starts at $139 a month for the SEO plan, $199 once you add AI search, and $45 a month for every extra user. That's $1,668 a year for one person on the cheapest plan.

Most people I talk to use about 10% of it. They track a few hundred keywords, run an audit when traffic dips and check backlinks once a month. That's renting a mansion to use the kitchen.

Before you switch, write down the 2 or 3 things you actually do every week. Then pick the tool that does those well, and check how many sites and keywords it tracks so you don't hit a wall in six months.

My take: start with a pay-once tool that nails rank tracking and audits. If you outgrow it, you'll know exactly which Semrush features are worth $139 a month to you.

How we made the list

We start from every live AppSumo deal that is tagged as an alternative to Semrush (5 right now), leave out reviewed deals rated under 4.0, and rank the rest by rating, weighted by how many people reviewed them; 5 have enough reviews to judge. The list updates as deals launch and end.

Compare alternatives to Semrush

DealPriceBest forStandout Feature
Screpy - Plus Exclusive

$89/lifetime

Developers, Marketing agencies, Small businesses
  • Content analysis
  • Technical SEO audits
  • Uptime monitoring
WriterZen

$79/lifetime

Marketers, Marketing agencies, Small businesses
  • Domain filter and domain focus
  • Team collaboration
  • Revenue forecast
Labrika

$68/lifetime

Marketing agencies, Small businesses, Solopreneurs
Nuwtonic SEO

$69/lifetime

Marketers, Marketing agencies, SaaS
  • Analyze why competitors rank
  • Competitor gaps
  • Lead Magnet Workspace
SEO Checker for Windows

$9/lifetime

Developers, Small businesses, Web designers

Top 5 Alternatives to Semrush in 2026

Browse the options and compare their key features, targeted users, top integrations, and more. Find a better and more affordable alternative to Semrush that works best for your business.

Best for Developers

Screpy - Plus Exclusive

Try now
Features
Questions
Review
Share
Best for Marketers

WriterZen

Try now
Features
Questions
Review
Share
Best for Marketing agencies
Try now

Welcome to the world of Labrika, where SEO is no longer a daunting task reserved for tech wizards and marketing gurus. Imagine a tool that takes the complexity of search engine optimization and transforms it into a user-friendly experience. With Labrika, you can finally stop pulling your hair out over SEO errors and start focusing on what really matters: growing your business. Our cutting-edge machine learning algorithm analyzes over 230 ranking factors, providing you with actionable insights that are as easy to understand as your morning coffee. Whether you're a solopreneur, a small business owner, or an agency looking to impress clients, Labrika is your secret weapon. We believe that everyone deserves a fair shot at SEO success, which is why we offer a pricing model that won't break the bank. Our intuitive interface means you don’t need a PhD in SEO to navigate through the features. Just plug in your website, and let Labrika do the heavy lifting. But wait, there’s more! Our 24/7 expert support is always just a message away, ready to help you tackle any SEO challenge that comes your way. From detailed site audits to content optimization, Labrika is designed to empower you with the tools you need to rank higher and drive more organic traffic. So why wait? Dive into the world of SEO with Labrika and watch your website soar to new heights!

Features
Questions
Review
Share
Best for Marketers

Nuwtonic SEO

Try now
Features
Questions
Review
Share
Best for Developers

SEO Checker for Windows

Try now
Questions
Review
Share

FAQ

Screpy - Plus Exclusive is the top-ranked Semrush alternative on AppSumo right now (we rank by rating, weighted by how many people reviewed), at 4.6/5 from 913 reviews, for $89 once.

Get 10% off your first purchase

Plus the hottest deals on software sent straight to your inbox