Q: Questions about Email Outreach
How do you measure real inbox placement (Gmail/Outlook), and what are your actual rates (Primary/Promotions/Spam)?
Do you send via user SMTP or your own infrastructure? Dedicated or shared IPs?
Does your warmup use real inboxes or a shared pool? What happens if an inbox hits spam?
Do I have full control over sending (daily limits, randomized delays, ramp-up, per inbox)?
Is inbox rotation random or performance-based?
Do you provide real email verification, and what bounce rates do your users typically see?
What safe sending limits do you recommend per inbox, and what happens with aggressive scaling?
How does your deliverability compare to Instantly/Smartlead, concretely?
Do you run real seed tests for inbox placement or rely on open rates only?
Do you automatically pause campaigns if bounce or spam rates increase?
Saad_BrandJet
Mar 30, 2026A: Hi Bogdanolaru!
1. Our own outreach for which we use BrandJet for currently has a 96% inbox rate on Google, and 93% inbox rate on Microsoft, we measure this using internal placement tools and external vendors.
2. If someone's connected via Google Auth or Microsoft Auth, we emulate the same sending infrastructure that is used to send regular emails to ensure deliverability. If a user uses SMTP, we still use their server's IP instead of using our own to avoid shared pooling.
3. You have complete control over sending limits, inbox rotation is currently random.
4. Yes, we do provide real email verification, bounce rates are around 0.3-0.8%.
5. Safe sending limits vary a lot on the provider, for Google, we personally recommend 8 emails a day with a limit of 2 an hour. However, we have seen clients go up to 30 with no issues if they have successful campaigns running with great reply rates.
6. We've spent a lot of time on our infrastructure and warm up and we're quite confident about our product. Furthermore, no user has ever complained about getting worse deliverability on BrandJet than they have on any other tool, in fact, we've almost always heard the opposite.
7. We rely on seed tests as well as open rates, since we also want to see which folder the email has gone to.
8. Yes, and that can be bypassed by the user if they'd like to take that risk!