A: Happy to explain, and thanks for asking :)

LTDs are not a necessity for us, but they offer us the ability to grow faster! We are profitable, 100% debt-free and growing at a rapid pace - all of this is completely sustainable with only our Monthly Recurring Revenue (MRR), but we see a lot of value in LTD customers, even beyond the revenue expansion they bring.

Lifetime deals create extremely valuable customers who become foundational members of the Community. Monthly subscribers who are unsatisfied, for whatever reason, tend to leave silently without giving any feedback. They just disappear and often don't take the time to help us understand why. On the other hand, LTD customers will spend quite a bit of time giving constructive feedback and will go to great lengths to suggest features and participate in the product cycle - primarily because they have so much to gain - if SuiteDash can solve their needs, they can save money, save time and eliminate inefficiencies from their workflows!

Additionally, we find that customers who are part of LTD communities are often vocal influencers not only in their local technology circles, but also in online circles, and LTD communities are some of the largest and most active when it comes to the SMB/SME software space. The more we make positive impacts in these places, the more people become aware of SuiteDash, and that's a good thing!

And, it's part of our Mission to stay in this space. Why? Because our Mission is to help business owners around the world achieve #SuiteFreedom by leveraging the power of systems, processes & automations! We recognize that there are MANY customers all over the world that could never justify the ongoing costs of our fully UNLIMITED monthly or yearly membership plans. But, with an LTD and the ability to buy just one or just a few codes to achieve just the right-sized access, they can utilize the power of SuiteDash to improve their businesses and their lives!

On top of ALL that, you might have noticed that more and more software companies are moving to more creative licensing models like LTD. We're proud to say that we recognized the demand for this early on, and have continued to explore a spectrum of pricing models and packaging strategies with the goal of meeting ALL of our customers where they feel the most comfortable as it relates to pricing, features, etc.

We are 100% committed to staying in touch with and serving our Community of small/medium businesses. We have no interest in moving towards enterprise because we firmly believe that the worldwide SMB market is the most robust market in the world!

So, hope that helps clarify for you :) thanks for asking, and thanks for being part of the Community.

All the best,

Mike