Charla Questions

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ZevsMaticZevsMatic
ZevsMaticPLUS
Edited Jun 11, 2026
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Q: Does Charla support Instagram comment-to-DM automation with segmented replies?

Hi,
I want to use Charla for Instagram lead magnet workflows.

If someone comments “COURSE,” “EBOOK,” “PROMPT,” or “AUDIT” under a post or Reel, can Charla natively trigger the correct Instagram DM based on that keyword?

Example:
“COURSE” = course link
“EBOOK” = ebook link
“PROMPT” = prompt pack link
“AUDIT” = booking page

Can Charla also tag or segment contacts by interest, start different...

Founder Team
Adam_Charla

Adam_Charla

Jun 12, 2026

A: Hello ZevsMatic, Yes comments are planned for Q3 per the roadmap here https://charla.com/charla-roadmap.pdf, currently only DMs are supported.

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110887682316525198902110887682316525198902
110887682316525198902
Jun 7, 2026
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Q: Subject: Question about Agency White-Label Management and Client Isolation

Hello Charla Team,

I am launching an agency to provide AI chatbots to local businesses (restaurants/shops). I need to make sure I can manage everything alone from my PC.

Please clarify:

Client Isolation: Do I get a master admin dashboard to create 100% isolated workspaces for different clients? (Client A mustn't see Client B's data/chats).

Access Management: Can I give a specific client access...

Founder Team
Adam_Charla

Adam_Charla

Jun 12, 2026

A: Hello,

(1) Client Isolation: Each property (which would represent a client) in Charla, have its own Inbox, AI Chatbot, Knowledge base, so they are completely seperate. Only settings that are currently shared are the tags and canned responses, and we are working to move that to a property-specific setup as well. You can try it out on https://app.charla.com with a trial account.

(2) Yup, you...

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109520753298087181260
Jun 5, 2026
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Q: how can I make a Chat Flows?

I would love to know how I can make a Chat Flows and it this can work for whatsapp and instagram? I have tried to learn but I haven't been able to find enough recourses.

How does the whatsapp integration works on your end? can I respond from the app? how many number can I have link?

Founder Team
Adam_Charla

Adam_Charla

Jun 5, 2026

A: Hello, you can find several example here https://charla.com/support/?category=48855-chatflows

Yes it works for whatsapp and instagram as well. You receive and respond from Charla, with the ability to use WhatsApp Business app in parallel. You can link several numbers as you can have many properties.

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BenjaminSPBenjaminSP
BenjaminSPPLUS
May 29, 2026
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Q: Tiers, Agents, and Properties

Hi!
I've been reading through the Q&A and I have a few questions.
1) Pricing:
I can choose 1-10 codes (= 5-50 agents). Are codes and agents the same thing expressed two ways? Or does each code also represent a separate "Property"? If I buy 3 codes, do I get 3 properties AND 15 agents? Or do I get 1 account with 15 agents that I can spread across unlimited properties?
2) Staff access and property...

Founder Team
Adam_Charla

Adam_Charla

May 29, 2026

A: Hello,
1) Properties are unlimited as long as you own those businesses. You can spread the agents accross the properties in any way you like
2) You assign properties to Team Members, so if one team member do not have access to a certain property, he won't be able to see any messages for that property.

Sure, the setup as you mentioned is doable.

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fairyjofairyjo
fairyjo
May 28, 2026
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Q: Instagram comments

Hello, I’ve seen that you replied to someone last year… that replies to comments in Instagram would be available in Q1 2026, but I can’t see it. I was waiting for this feature. Could you explain please? As I can’t find anything about instagram or Facebook integration in your Help Center.
Also possibly trigger a DM from a keyword in a comment on a post.
Thanks for your reply, warm regards, Joanie

Founder Team
Adam_Charla

Adam_Charla

May 29, 2026

A: Hello Joanie, We already have Instagram and Messenger integration. They currently support DMs only. As for the comments its currenly not there yet, we reshuffled some of the roadmap to prioritize stronger Shopify and e-Commerce integration. This functionality is still on our backlog though for Q3.

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